Vivo Introduced its X50 Series in Malaysia, Bringing a Professional

Mobile Photography Experience to Users

KUALA LUMPUR, 16 JULY 2020 – Vivo Malaysia introduced its latest in X Series X50 and X50 Pro in Malaysia at an Exclusive Media Launch today. Realising vivo’s commitment to user-centric design and innovation, X50 and X50 Pro feature professionaI-grade camera technologies that revolutionise the mobile photography experience.

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With cutting-edge stabilization, night mode, zoom feature, and portrait technologies, X50 series enables users to capture stable and high-quality images and videos in a wide range of scenarios, making every shot a masterpiece. The design of vivo X50 series draws from natural elements to futuristic aesthetics aiming to complement the active lifestyles of consumers. With professional photography capabilities, stunning design, and smooth performance, X50 series pushes the boundaries of high-end flagship smartphones.

”X50 series is a professional photography flagship smartphone for consumers to record and share the best moments of their lives in a simple way,” said Mr. Mike Xu, Chief Executive Officer of vivo Malaysia. ”With stable shooting capabilities, outstanding lenses and sensors, and an overall advanced camera system, the X50 series flagship devices allow users to capture all of life’s stories with professional quality.”

With 5G developing rapidly and soon available in Malaysia, more consumers will be able to enjoy the benefits 5G can bring given its much faster speed, low latency and massive interconnectivity capabilities. Through the X50 series, vivo hopes to bring the next generation mobile experience closer and more accessible to users, allowing everyone to enjoy the benefits of the latest technology, enabling more creativity and productivity.

Mobile Photography, Redefined

The X50 series integrates professional photography technologies. To reduce shaking, the main camera of X50 Pro is equipped with an industry-Ieading Gimbal Camera System, allowing users to take clear photos and videos while in motion, even at night. Modelled after a full-size professional gimbal, X50 Pro’s builtin miniature gimbal module moves in the opposite direction of shaking motions, providing increased stability for the main camera. This system also widens the rotation angle and anti-shake area compared to popular stabilization methods, resulting in super clear images. The Gimbal Radar, an on-screen animated ball that reflects the gimbal’s movement, lets users know when the frame is stable. vivo’s motion-deblur algorithm, customized sensors, and continuous focus tracking further enhance image and video clarity.

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X50 series consists of true photography flagship smartphones. X50 Pro has a versatile camera setup with one 32MP front camera and four cameras on the rear (48MP Main, 8MP Super Wide-Angle, 13MP

Professional Portrait, and 8MP 5x Telescopic). X50 Pro’s 5x Telescopic lens also supports 60x Hyper Zoom, leading to photos of breathtaking detail.

X50 and X50 Pro feature Extreme Night Vision (Super Night Mode) and Starry Sky Mode which together enable users to capture stunning photographs of both city and country scenes at night, while 120° Super Wide-Angle (108° after distortion correction) and Super Macro functions help create professional-quality photos in a wide range of scenarios. vivo’s Portrait Mode, powered by a 4-layer masking algorithm, allows users to separate the subject from the background and apply separate effects for a more refined result.

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Sleek Performance and Design

In addition to its professional photography capabilities, the X50 series delivers overall flagship performance. The series supports 5G connectivity, allowing users to stay online with super fast speeds and low latency. Powered by the Qualcomm Snapdragon 765G processor, X50 Pro provides fast computing speed ancl smooth multitasking capabilities. The series features a high screen refresh rate of 90Hz, displaying crisp images, movies, and games without smears or blurs.

Reflecting vivo’s design-driven innovation, X50 series smartphones are built with flexible screens, which are slimmer, lighter, and more durable than traditional screens. X50 is one of the slimmest 5G phones ever. HDR 10+ technology delivers a bright and vivid display, and AG Matte Glass offers a soft and delicate touch. The Gimbal Camera System is also designed in the shape of an eye, serving as a unique design element on the rear of X50 Pro.

Vivo X50 Series will be officially launched in Malaysia on 21 July 2020 via vivo Mala sia’s Official Facebook Live Stream, while price to be revealed by then. The vivo X50 comes in Frost Blue and Glaze Black, vivo X50 Pro in Alpha Grey.

Vivo TWS Earphone Neo Complement the X50 Series with Ultimate Audio

Vivo is also launching the TWS Earphone Neo. Built to provide a high-quality audio experience that meets the needs of everyday music lovers, the wireless TWS Earphone Neo have a customized 14.2mm MovingCoil Unit, delivering a more powerful and fulI-bodied sound, as well as a bio-fiber composite diaphragm to enhance audio details.

Designed with the needs of consumers in mind, TWS Earphone Neo also feature Al Noise Cancelling for clearer phone calls and several voice-activated smart controls. The earphones are powered by Qualcomm’s 4th-Generation TWS platform, the QCC3046, which offers low latency, high precision, and a stable listening experience, as well as the latest Bluetooth 5.2 technology with a maximum range of 10m. TWS Neo’s advanced features, along with its classic design and compact body, are a realization of vivo’s investments in Internet of Things devices. Like the X50 series, TWS Earphone Neo showcase vivo’s commitment to building design-centric devices that improve consumers’ Ilives.

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Vivo TWS Earphone Neo is now available in Malaysia, which will be priced at RM359. With this, customers will be able to purchase vivo TWS Neo Earphone at all vivo concept store, authorised dealers, collaboration partners and e-commerce platforms such as Lazada, Shopee, and vivo Store (http://www.vivostore.com.my). The earphones will be available in two colours Starry Blue and Moonlight White for consumers to choose according to their personal style.

For more information, please visit vivo Facebook page or official website.

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About Vivo

Vivo is a leading global technology company that is product-driven with core businesses including smart terminals and intelligent services. vivo is committed to connecting users to the digital world by designing exciting and trendsetting smart mobile products and services which integrate technology and fashion in unique and creative ways. Adhering to its core values, which include “Benfen”, ”innovation” and ”consumer orientation”, vivo has implemented a sustainable development strategy to achieve its vision of becoming a leading, long-Iasting, world-class enterprise.

Vivo’s headquarters is located in Dongguan, China, with 9 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego. These centers focus on the development of cutting-edge consumer technologies including 5G, artificial intelligence, photography, design and other emerging fields. vivo has also set up five production hubs across China, South Asia and Southeast Asia, which manufacture over 200 million smartphones every year. As of 2019, vivo has developed its sales network across more than 30 countries and regions, attracting more than 300 million active users worldwide.