The Alley First-Ever Ikat Tepi Milk Tea
PETALING JAYA, 18th April 2022 – As many eagerly await the upcoming Hari Raya festivities, The Alley
has announced their very own Ramadan special with a special twist loved by Malaysians. The Alley will
be launching their campaign ‘Minum Jangan X Minum’ on the 21st of April with giveaways, exclusive
raya packets and The Alley’s Ikat Tepi milk tea for an enjoyable break-fast treat.
The Alley’s Ikat Tepi milk tea is a limited-edition Raya milk tea packaging that we usually enjoy as take
away from a mamak restaurant but with an upgrade. The Alley is giving their fans a chance to indulge in
their favourite milk teas the local way. Alley-ians can choose any drink from The Alley’s milk tea series
(except garden milk tea) to break-fast with the limited edition ikat tepi packaging.
The Alley’s Ikat Tepi will not only allow fans to drink their milk tea in the best Malaysian way possible
but also refill their milk tea up to three times for free with its fan favourite, Earl Grey Milk Tea. A single purchase of The Alley’s Ikat Tepi can get you a total of four servings to quench your thirst at only RM10.90 to RM12.90 depending on your choice of milk tea.
Fans will also receive a special Raya packet with every purchase of The Alley’s Ikat Tepi. Each Raya
packet contains a special voucher from The Alley such as free ikat tepi refill vouchers, free drink upsize
vouchers, free drink vouchers and more.
“We are extremely proud to be launching The Alley Malaysia’s Ramadan campaign, Minum Jangan X
Minum. We have set our Ikat Tepi promo from 6:30pm to 9:30pm daily to give our fans a milk tea filled
buka puasa. Ramadan is a special time for many across Malaysia and it is a delight for us to share this
campaign with all our beloved Muslim friends,” said Ng Ching Wai, Chief Executive Officer of The Alley
Malaysia.
Minum Jangan x Minum Giveaway
Apart from that, fans who purchase The Alley’s Ikat Tepi can join in the Minum Jangan x Minum giveaway by posting their own ikat tepi milk tea experience on their Instagram Story or Feed, tag @thealley.my and hashtag #MinumJanganXMinum. Ten lucky winners will be walking away with four free drink vouchers, one from each series. Enter the giveaway at any time from the 21st of April till 4th May 2022. Head down to any of The Alley outlets across Malaysia and get yourself The Alley’s Ikat Tepi of your favourite milk tea. You can purchase it from 6:30pm to 9:30pm daily only in-store starting from the 21st of April till 4th May 2022. The Alley’s Ikat Tepi is only available in the cold option.
To get more information about The Alley’s Minum Jangan x Minum campaign, stay tuned to The Alley’s
Malaysia Facebook page and Instagram at @thealley.my.
About The Alley Malaysia
Originating from Taiwan in 2013, The Alley is a bubble tea brand that has extended from Taiwan to Northeast &
Southeast Asia, Europe, Oceania and North America. The brand has expanded rapidly across the globe with over 50
outlets in Malaysia alone.
The Alley Malaysia offers 9 different categories of beverages, which are Brown Sugar Deerioca Series, Milk Tea
Series, The Alley Specialty, Original Brew Tea, Coffee Series, Latte Series, Yogurt Series, Earl Grey Series and
Crunchy Milk Tea Series. They take pride in their self-made sugar cane syrup, freshly handcrafted tapioca
(Deerioca) and carefully selected tea leaves to ensure the quality, standard and taste of each beverage served. The
Alley strives to offer sensational experiences through quality lifestyle merchandise, delectable foods and beverage
innovations that not only appease taste buds but also delight the visual senses.
